Privacy Policy

We respect your privacy and security as you visit our website.

The following sets out our Privacy Policy and governs the manner in which Primo Handcraft LTD T/A Primo Models collects, uses, maintains and discloses information collected from users (each, a “User”) of our website, www.primomodels.co.uk (the “website”).

Personal and Non-Personal Information

Personal identification information We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users place an order, fill out a form, and in connection with other activities, services, features or resources we make available on our website. Users may be asked for, as appropriate, name, email address, mailing address and/or telephone number. Users may, however, visit our website anonymously. We collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain website related activities.

Non-personal identification information

We do not collect personally identifiable information about visitors to our website when viewing and reading product information. However, as is the nature of the web we do collect non-personal, generic information to identify Users whenever they interact with our website. This generic, non-personal information may include the browser name, the type of computer and technical information about Users means of connection to our website, such as the operating system, screen resolution, individual pages visited, frequency of visit, etc. and is collected using Google Analytics. As part of the Google Analytics suite used on this website, we may collect generic demographic and interest reporting data. This includes such general data as Users age, interests and gender. This information is general in nature and only collected where you have already given implicit consent to use of Google Tracking (usually through accepting Cookies) on your computer or smartphone. This information enables us to better understand the broad groups of people who visit our website. If you prefer not to share this information you can find out how to opt of Google Analytics tracking here.

Web browser cookies

Our website may use “cookies” to enhance the User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the website may not function properly.

How we use collected information

Primo Handcraft T/A Primo Models may collect and use Users personal information for the following purposes:

To run and operate our website We may need your information display content on the website correctly.

To improve customer service Information you provide helps us respond to your customer service requests and support needs more efficiently.

To send periodic emails We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our website.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. 

Electronic newsletters

 If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or Users may contact us via our website.

Third party websites

Users may find hyperlinks or other content on our website that link to the websites. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our website. In addition, these external sites or services, including their content and links, may be constantly changing. We are not responsible for the content on any external sites or the consequence of your visiting those external sites.

Changes to this privacy policy

Primo Handcraft LTD T/A Primo Models has the discretion to update this privacy policy at any time. When we do, we will post a notification on this page, highlighting the changes to our Privacy Policy. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements. For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers. In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Your Legal Rights

Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing and portability of data and (where the lawful ground of processing is consent) to withdraw consent. If you wish to exercise any of the rights, please contact us.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you. If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection issues. We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

Your acceptance of these terms

By using this website, you signify your acceptance of this privacy policy. If you do not agree to this policy, please do not use our website. Your continued use of the website following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this website, or your dealings with Primo Models please contact us at Primo Handcraft Ltd T/A Primo Models 20-22 Wenlock Road London England N1 7GU Alternately, you may contact us using the Contact Form here.